Business Model

Established since 1989, Senheng is the largest retail chain of consumer E&E products in Malaysia

• Wide presence with 120 physical stores across all states in Malaysia
• Comprehensive products with 280 renowned brands
• Online channels through Senheng App & e-commerce platform
• Also present on leading third-party online marketplaces

Senheng’s Seamless New Retail Model aligns 9 key aspects of new retail concept for seamless efficiency and customer experience

• Product
  All products are available across online and retail stores 
• Pricing
  Consistent product pricing across all physical and online stores
• Inventory
  Central Distribution Centre (CDC) serving as main hub, integrated to seamless retail platform
• Logistics
  Centralised model since 2018 enables efficient logistics from CDC to regional hubs and last-mile
• Payment Mode
  Multiple modes of payment across online and physical stores
• Repair & Service
  Offers repair and services for all products
• Loyalty Program
  Valuable PlusOne loyalty program for members satisfaction, including additional warranty coverage and exclusive benefits
• Promotion
  Consistent promotions and discounts displayed across online and physical stores
• Benefits
  Sales personnel are incentivised for sales across physical store, telemarketing and online platforms for consistent customer service delivery