Senheng obtains approval to list on Main Market of Bursa Malaysia
• Initial Public Offering (IPO) of Malaysia’s leading consumer electrical & electronic (E&E) retailer to set stage for next growth phase
Kuala Lumpur, Malaysia, 15 November 2021 – Malaysia’s leading consumer E&E retailer Senheng New Retail Berhad (“Senheng” or “the Group”) has obtained approval from the Securities Commission Malaysia (SC) to list on the Main Market of Bursa Malaysia Securities Berhad (Bursa Malaysia).
Founded in 1989, Senheng has grown its retail network to 104 stores across Peninsular and East Malaysia, and is supported by various online retail platforms. The Group’s stores carry more than 280 renowned consumer E&E brands, featuring a comprehensive range of digital gadgets, audio visuals, home appliances and related products.
A first-mover in digital adoption and transformation, Senheng continues to deliver excellent customer satisfaction via its Seamless New Retail model. The Group has a growing customer base, with over 3 million PlusOne loyalty members to-date.